​On the morning of November 28, 2022, Xu Yuqiang,the 2016 undergraduate of tourism management, the 2021 MTA of our school, and director of the Planning Institute of Fuxin Ecological Engineering and Tourism Research Institute, Jiangxi Province, gave a wonderful online lecture of Industry Elites into the Classroom for the 2020 tourism management students.The theme of this lecture is Interpretation of Cultural tourism brand Creation, which was chaired by Professor Hu Haisheng.

Xu Yuqiang first introduced the main types of cultural tourism brands that can be created at the present stage. It also makes a detailed analysis of the requirements, procedures and standards for the establishment of national A-level scenic spots, all-region tourism demonstration areas, tourism resort areas, cultural and tourism consumption cluster areas, demonstration areas for the integration of cultural and tourism industries, provincial industrial tourism demonstration bases, provincial rural tourism demonstration sites, and characteristic cultural blocks in Jiangxi Province. Professor Hu Haisheng stressed that standard is the foundation of cultural tourism brand building. In the process of brand building, we should not only pay attention to brand standards, but also connect related standards. Professor Hu Haisheng asked the students to grasp the key points and difficulties of cultural and tourism brand building, and accurately understand and practice the basic requirements of tourism brand building planning: correct problem solving is the key, product innovation is the focus, and stable quality is the foundation.

The series of activities of Industry Elite into the Classroom is an important measure to introduce high-quality social resources and provide students with a wider range of professional learning channels. This course gave students a more intuitive understanding of the work in the field of tourism planning, enriched the students' professional knowledge, and also made a beneficial supplement to the theoretical teaching in the classroom, realizing the organic combination of theory and practice, which has an important promoting significance for the students of tourism management in our college to better engage in professional work.

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